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Google Ads are leading the advertising industry. Before exploring the products physically in the market, people like to search it on Google. A Google Ads expert targets the new audience through a PPC campaign to boost ROI. Many businesses hire an AdWords expert or consult a digital marketing agency. As the market is dependent on AdWords, it has a great career opportunity.

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Nowadays, businesses of all sizes use PPC (Pay per click) to boost their online presence. People are active online, they search for products and services online, so PPC helps to fill the gap and show the advertisement directly to them. An AdWords expert knows how to target the needs of people and bring conversions.

Once you are aware of PPC skills, you can work in any Google Ads consulting firm or open your agency but before that, you need to get certification from Google

Key functions of a PPC expert include the management of PPC account on Google AdWords for different clients. Every campaign goal is different, so an expert chooses keywords, design campaigns, and targets according to the campaign demand.

When people search for something online, they type certain keywords, for example, Girls top for western wear, branded red shoes, etc. So a PPC expert bids on these popular keywords according to the budget cap. It also includes observation of impression, CPC, CPM, LTR, and other metrics.

Professionally speaking, you need to gain experience in SEM and PPC. On the one hand, you should have knowledge of Google analytics, and other analytics tools for proper campaign analysis. On the other, you should be proficient enough in MS Excel, Word, and PowerPoint.

After gaining experience in AdWords, other platforms like yahoo and binge would be handy for you.

Make a fresh Google account, if you were for an agency; use the company name in email-id. Make Google account carefully because the final certification will be displayed to that account only. In the future, you can show that in front of recruiters.

After completing this procedure, go to Google partners and click on "Join Google Partners" and tap "join now". Complete your official profile here; you can also search for your company in Google's directory.

Attempt fundamental exam and one additional exam and one additional exam among these-

Once you clear this exam, you will be eligible to apply as a Google AdWords consultant and earn handsome packages.

Upload Google certification on the LinkedIn profile to get better opportunities. This will have a big impact on employers and human resource managers.

Likewise, display AdWords certification on other social media channels like Twitter, describe something about it. You can also update it on your resume, business cards, Google Partner account, website, etc.

By now, you would be able to recognize the importance of Google Ads consultant and how to become that. Google study material is available for the preparation of exams. If you want to pass the exam in the very first attempt, go for training in search engine marketing.

For further help and queries, contact us, we would be more than happy to address you.

As the possibilities of online marketing grows, so does the ways you can promote your music as a musician online. Gone are the days where artists need a lucky shot to get big, as social media and online music sharing have empowered musicians to do their own music marketing. And it doesn't need to be difficult!

This is a guide to the freshest music marketing tips you should consider using in 2020.

1. Reach Millions of Music Fans Using YouTube Ad Pre-Rolls

Video marketing is in the wind these days, and it is hard to find a market channel better to do video advertising on than YouTube. YouTube gets over 30 million visitors per day, so if it isn't in your music marketing strategy yet, then you better get started.

Also, YouTube is still a channel where users often go mainly to stream music videos and listen to music, which make your music ads highly relevant to their actions. Therefore, getting your presence as an artist on YouTube might give you a huge career boost as you can promote your music to people that are willing to be exposed to it.

2. Let Followers Share Their Gigs With Snapchat Geotags

Geotags are tags that show the geographic location a Snapchat user is at. By purchasing a geo tag for the area of the venue you will play at, Snapchat users can add your band logo onto their snaps. All of a sudden, their snaps from the night give you cheap advertising driven by your fans. Talk about a marketing tip that can help you crowd source from your music fans?

You may also consider going all out and launch a gig related filter if you want to go all over the top. If football matches have filters, why should you not?

3. Grow Your Fan Base With Facebook Events

Yes, social media are bigger than ever, but so are people's needs to connect offline. With Facebook events you can connect your music marketing with both worlds.

First, make sure to build a Facebook Page that promotes your music online. This ensures that curious people who click on your Page will get a good first impression. Only when a representative Facebook Page has been set up, you should begin to publish your upcoming music events. This way, not only your loyal followers can easily keep track of your gigs, but people who are searching for something fun to do for the day might stumble across you.

You should also once in a while consider investing in Sponsored Facebook Events Ads to effectively target exactly those people who are interested in similar music to yours. This is a good way to make new fans pay attention to you, and also make them convert as you can sell concert tickets directly from the Facebook Event page.

By being active on social media channels such as Facebook, Instagram or Twitter you not only build your fan base, but you also interact with your fans personally. Building a stronger bond with your fans makes them even more willing to support your work.

4. Upload Your Song To TikTok To Attract Generation Z

This online marketing purchase tiktok likes tip depends a bit on your music style and the fan group you'd like to attract, but if you make music that Generation Z might like, you should not underestimate the power of TikTok.

TikTok is an app where users can upload playful and short video clips with a lot of effects and music. Currently the app has more than 500 million monthly active users globally every day. They are constantly on the lookout for great music to include in their videos, so why not add yours to the pool?

Other ways to attract attention using TikTok can be done using:

5. Create A Spotify Playlist

Another way to add your presence exactly where your audience might be is to create a Spotify playlist. People go to Spotify to listen to music, so get on it to make them listen to you too. Create engaging playlists that include a mix of other artists, but don't forget to also add yours to promote your music.

You may also want to contact popular playlist creators to ask them to include your songs in their playlists too. Not only does this move promote your music, but you show the market that you support other musicians too.

So, do musicians not need a record label anymore?

Having said that, you should also consider connecting with a record label. A music label can promote your music using their extensive network and can point you to shortcuts in the industry. Taking the independent Scandinavian record label Sailor Music as example, you send in your music demo and other evidence of your music online. If you become signed, you get help with all the PR and marketing you need to best promote your music. Good luck!